![]() This breakthrough was a much needed relief for both Surya TV and Gemini TV that was reeling under severe erosion of Fiction GRPs in their respective markets despite their efforts to arrest the same with many new launches in Fiction and Non Fiction front. It went on to grow further to 8 TVR on Gemini TV and 5 TVR on Surya TV as on week 32. On Surya TV it opened with 2.93 TVR in its 9 PM time band that was previously delivering 0.6 TVR and on Gemini TV at 9 PM it opened with 4.05 TVR that was delivering 1.5 TVR. On the other hand, in Surya TV and Gemini TV Nagini has emerged as the channel leader right from the beginning that has started re-writing the fortune of both the channels. ![]() During the week 32, Nagini on Sun TV has scored 13+ TVR and it was an impressive shot-in-the-arm scenario for the Programming team that was unsuccessfully experimenting various genres like Horror Comedy, Thriller Fantasy apart from the regular Family Dramas, whereas its ratings kept dropping with a new-low-is-new-high kind of scenario. ![]() ![]() On Sun TV the Tamil Version of Nagini launched at 10 PM time band has marked a 100% growth in viewership in the very first week itself by pushing the average TVR from 4 TVR to 8+ TVR. ![]()
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